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Strategy &
Execution

Marketing Advisory

Strategic partner navigating regulated markets — from cultivation to consumer. Combining strategic insight with hands-on execution that drives real growth.

THE THINKERS OF TOMORROW

Complex market entry? We partner with you — working alongside teams to develop & execute marketing that moves the needle.

INNOVATE WITH US

We develop marketing strategies, smart positioning, performing campaigns, and hands-on execution that drives growth in dynamic markets.

FUTURE-FOCUSED DESIGN HUMAN CENTRIC INNOVATION

Our Services

STRATEGIC CONSULTING

Navigate European cannabis markets with market-entry strategies, competitive positioning, and stakeholder mapping. A sparring partner for high-stakes decisions.

BRAND DEVELOPMENT

Build cannabis brands that stand out. From positioning and messaging to visual identity — designed to resonate with audiences and cut through the noise.

DIGITAL MARKETING & GROWTH

Drive measurable growth through paid and organic channels — Google Ads, Meta, LinkedIn, SEO, content marketing, social media, and AI/GEO. Includes CRM automation, tech stack setup, and AI-powered optimisation for maximum impact.

Our Mission

Empower cannabis companies to unlock their growth potential through strategic marketing that’s ambitious, realistic, and grounded in what actually works.

PARTNERS

Who are you?

Multidisciplinary, Human-Centric, Sparring Partners.

TOVII. is a cannabis marketing collective founded by Tobias Viegener, operating across Europe with a curated network of specialists —including award-winning creatives, strategists, and performance marketers.
Built on more than a decade of cannabis and marketing experience, we act as strategic sparring partners across the full value chain—from cultivation to consumer. Our clients include pharmaceutical distributors, cultivators, compliance tech platforms, and cannabis brands across Europe.

Let’s Talk

Reach out to kick off our journey

hi@tovii.cc
+351 968 762 230
Lisbon, Portugal

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